In a world where the bottomline is always an influencing factor, can
design be a tool that influences profits? Hotelier India gets three
leading Indian architects to scope out the truth behind the role of
design in the hospitality scenario.
Can you indeed, ‘profit’ from your hotel’s design?
PREM NATH: Yes, hotel designs can be one of the factors of
profit element. A good design can lead to efficiency in space planning,
utilities and service management, which cuts down maintenance cost. Bad
design will lead to inefficiency, frequent break-downs and recurring
cost of replacement, all heading to dissatisfaction.
ABHAY KULKARNI: Hotel design in totality has various
aspects and all of them are equally important, iconic design can be
used as a marketing tool as well as to impress guests.
It is primarily visual information that the guest absorbs. The second
factor is comfort of the guest, whether it is the lighting, the
furniture or the amenities, which make the guest feel comfortable. The
third factor is service, which is important for the guest experience
that is directly dependent on the quality of service.
RAJIV KHANNA: Profit is two-fold: first comes
customer satisfaction and second is energy efficiency. Hotel design is a
synergy between the following elements – spatial, which includes front
zone, the back office, public and private areas, service and aesthetics.
One can indeed profit by synergising these elements in the right
format.
What are the challenges you face?
PREM NATH: I will be voicing the opinion of not just myself but
all architects and owners of projects, that the biggest challenges are
pertaining to rules, regulations of various sanctioning departments,
NOCs, clearances etc. Restrictions and limits put by excise department,
health department and many more can become real impediments.
These days, new challenges lie in maintaining a top notch security in
the hotel to make the guest comfortable. The rising global terrorism
issues are a big threat.
ABHAY KULKARNI: The main challenge would be to get a
good consultant who has the right amount of exposure to the culture of
the location, is very creative and knows how to handle the operational
part of things to make a good product.
Also, in urban areas, especially tier one and two cities, there are
constraints on land size. Getting land is a challenging process.
RAJIV KHANNA: Challenges lie in optimisation of the previously mentioned elements vis a vis the local by-laws and financial inputs.
What elements of a hotel’s design are most important? How can you make them more efficient?
PREM NATH: Public areas of the hotel are most important like
lobbies, restaurants, recreational areas, etc and the back of house
services like engineering services and such, need to have inbuilt
invisible efficiency.
Internal backup, new technology in terms of energy and resource
efficiency should form part of the planning criteria. Energy is the
largest expenditure in the hotel and efficient utilisation can result in
exceptional cost savings.
ABHAY KULKARNI: The most important factor is the
guest’s experience. The guest’s comfort is the primary objective. It
starts from the guest’s arrival and goes on to the service, the room
ambience, etc.
Hotel design should revolve around the guest. To make things more
efficient, you have to look at things from a guest’s point of view and
keep in mind their needs whether the property is in the luxury, upscale
or budget segment.
RAJIV KHANNA: The energy zone, which is the back of
house and the comfort zone, which is the rooms and F&B, are the
important elements of a hotel’s design. By better anthropometrics and
incorporating the energy planning, the earlier mentioned elements can be
made more efficient.
How do you work out how much budget to allocate for your hotel’s interior design?
PREM NATH: Hotel interiors play a very important role in
visibility and comfort impact on the guest/customers. Good hotels should
normally have 15-20% of overall outlay of the hotel cost, which is also
influenced by the overall theme of the hotel.
RAJIV KHANNA: The interior budget of a hotel is
maintained firstly by keeping the classification in perspective and
secondly, the look and feel that is desired.
What are the key design areas that need to be addressed when planning a hotel?
PREM NATH: Any hotel has two key design areas, firstly the
lobby/reception lounge and secondly the guest rooms and bathrooms, which
the customer should find welcoming and comforting.
The lobby/reception lounge is the first points of visual contact for
the guest in a hotel and therefore creates the first impression. The
grandeur or simplicity and theme speak volumes of what might be in store
during their stay.
As for the guest rooms and bathrooms – when the most basic yet
overlooked facility is taken care well it creates lasting memories and
this brings the guest back over and over again. Anything else is just an
add-on.
ABHAY KULKARNI: All the areas are of equal
importance. I cannot afford to have any area compromised whether it is
the rooms, or the public areas or the back of the house. One cannot
isolate any area of planning, right from the traffic planning to the
public areas.
RAJIV KHANNA: The key design areas that need to be
addressed are front office, public areas, and private zone such as the
rooms, back of the house, the energy systems and the aesthetics.
What part of the design process is crucial to a hotel’s success?
PREM NATH: Site selection, theme, branding and budget is
crucial to a hotel’s success apart from the hotel’s business model, the
celebrity quotient, tariff etc.
Site or location of the hotel dominates the designing and planning as
it should be sustainable. The theme of the hotel/resort designing may
also be influenced by the local culture/environment.
ABHAY KULKARNI: The concept and the schematic stage
are very important when planning the anatomy of the building. So is the
distribution of the spaces. The crucial elements are detailing and
execution.
The detailing is very important and has to be executed very
carefully. Even if the owner spends a lot of money and gets the best of
the materials, without quality execution, it can all become a waste.
RAJIV KHANNA: The right facilities planning vis a vis energy is the part of the design process that is crucial.
With catchphrases like ‘green’ and ‘sustainable’ of prime
importance these days, how easy is it to incorporate these concepts in a
hotel’s design?
PREM NATH: Green and sustainable has become part of life. For
engineering projects the world over, sustainability is the most
important aspect.
People have become conscientious about their usage as well as
conservation of resources. It is not a question of easy or difficult,
green and sustainable characteristics are mandatory now. Most
importantly for a hotel, which operates 24x7, it saves a lot of water
and energy reducing the overhead costs.
ABHAY KULKARNI: If you talk of them as design
concepts they are not difficult, one just needs to have a conscious
design to achieve this. The cost factor is a concern though because
sustainable buildings help to recover the operational costs with savings
in the long run.
It has to be thought over well in advance. If you do it as an
afterthought, it becomes difficult to accommodate changes in the design.
RAJIV KHANNA: Even though it undertakes initial
cost, we are conscious of creating energy efficient and self sustained
hotels and make an effort to incorporate the energy concepts with
reference to water and power.
What role does design play in a hotel’s overall image?
PREM NATH: A hotel is perceived to a great extent just by its
design. Design creates a visual image of the hotel. Some of the good
hotels are marketed in the media with the help of their design visuals
alone.
A hotel’s elevation, décor, theme should be able to make a statement.
ABHAY KULKARNI: Everything is important. What I want to emphasise is that design is not just visual. It has to be a thought out process.
For me, design comes from all aspects. The superficial visual needs
to be supported by the actually functional aspects of the hotel.
RAJIV KHANNA: Design is an integral part of a
successful hotel and its overall image. The design format evolves the
elements, which blend together to create the desired image, both visual
and functional.
What are the trends in hospitality design right now?
PREM NATH: Hotels are places of attractions and therefore
should have a special appeal. Hospitality designing is becoming hi-tech
in appearance and function.
There is inbuilt efficiency in terms of space designing, usage and consumption.
The new generation is well acquainted with the latest in technology,
art, even architecture and engineering and this expectation seeps down
to their expectation of a hotel in terms of the design - to be modern,
contemporary as well as lavish. These bases have formed the trends of
today.
ABHAY KULKARNI: Friendly, clean, luxury.
RAJIV KHANNA: Minimalistic aesthetics, functional
and comfortable such as sleeping systems, energy efficient with a stress
on mood lighting, and electronically savvy.
What are the challenges of creating designs that are sensitive to the culture and location of a hotel?
PREM NATH: A hotel’s location and culture can be suitably
exploited to bring in the saleable theme. But this requires in-depth
study and representation so that it becomes universally acceptable for
multifarious customers/clients.
This can be achieved through local art /artefacts, dress codes, cuisines, also cultural activities etc.
ABHAY KULKARNI: The major challenge is the owner and
the designer need to be at par as far as sensitivity is concerned.
Matching an efficient consultant and responsible owner is a challenge.
We have no dearth of talent and quality in India.
RAJIV KHANNA: The hotel design process revolves
around the five elements and juxtaposes with location, the climatic
reference and culture such as the material aesthetics.
The cultural ethos of the location has its own idiosyncrasies and is
blended within the designs for the discerning traveller or tourist. The
challenge of creating a wholesome hotel experience lies within the
subtlety of this blend, which though challenging, is achievable.
Abhay Kulkarni
REGIONAL DIRECTOR, TECHNICAL SERVICES, HILTON WORLDWIDE
He has worked as chief architect for Hotel Leela Venture Ltd for
Leela Projects such as Leela Palace Bangalore, Leela Palace, Goa, and
Leela palace, Udaipur. He then joined K Raheja Corp, Mumbai and worked
on Westin, Marriot, Renaissance and Four points by Sheraton.
Presently working with Hilton Worldwide, as Regional Director,
Projects, Technical Services since Jan 2009, he is involved in all the
Hilton brands coming to India.
Prem Nath
ARCHITECT, PREM NATH ASSOCIATES
A gold medalist from JJ School of Architecture, he heads Prem Nath
And Associates, a total design group that has received recognition for
having maintained a high standard of design from an aesthetic,
environmental, energy-efficient and utility point of view for over 40
years.
He has achieved success in a wide array of projects in residential
and commercial complexes, IT/SEZ Parks, large integrated townships,
starred hotels and resorts, malls/multiplexes, high-end residential
villas and celebrity homes.
Rajiv Khanna
MANAGING DIRECTOR, GRID PLC
An architect from IIT Kharagpur, he is the MD of GridPLC, a leading architects firm based in New Delhi.
In its 18 years of existence the firm’s portfolio is into
hospitality, commercial and housing projects pan India with clients like
DLF, Parsvnath, Bestwestern, Choice, and NBCC to name a few.