Saturday, March 24, 2012

Book List : New Hotel Design



'New Hotel Design' by Otto Riewoldt was written in 2001. I chose to review this book to compare what was 'new and innovative' in hotel design ten years ago versus now. As I read through some preview pages, I picked out a few key points. 

-"Price and brand glamour still matter, but don't necessarily eclipse connoisseurship."
-The latest developments in design reflect four themes : ascetic modernism, nostalgic opulence, extravagant fantasy, and exotic exclusivity.
-Three common trends in design strategy : 1. "self-referential interiors of designer hotels have been softened and skillfully reinterpreted with an emphasis on comfort." 2. "designer and business hotels make a significant contribution to urban regeneration." 3. hotel design embraces opportunities offered by ethno-cultural diversity, incorporating local styles and cultural traditions into luxury hotel design.
-intensive (small, expensive hotels with very high quality services and facilities) versus extensive (larger and more lavish self-contained leisure venues)
-Hotels must fulfill two functions : function effectively as a workplace, and provide a range of relaxation opportunities.
-"Leisure is becoming synonymous with entertainment, and entertainment value is the key to consumer behavior." 

Thinking about the hotel industry now, I feel that all of these points still ring true. Hotel design is about creating a unique experience for the users while meeting the same needs as their homes and workplaces. People still champion comfort and convenience over anything else when it comes to hotel experience. Hotels then and now strive to fulfill those desires.

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