'New Hotel Design' by Otto
Riewoldt was written in 2001. I chose to review this book to compare
what was 'new and innovative' in hotel design ten years ago versus now.
As I read through some preview pages, I picked out a few key points.
-"Price and brand glamour still matter, but don't necessarily eclipse connoisseurship."
-The
latest developments in design reflect four themes : ascetic modernism,
nostalgic opulence, extravagant fantasy, and exotic exclusivity.
-Three
common trends in design strategy : 1. "self-referential interiors of
designer hotels have been softened and skillfully reinterpreted with an
emphasis on comfort." 2. "designer and business hotels make a
significant contribution to urban regeneration." 3. hotel design
embraces opportunities offered by ethno-cultural diversity,
incorporating local styles and cultural traditions into luxury hotel
design.
-intensive
(small, expensive hotels with very high quality services and facilities)
versus extensive (larger and more lavish self-contained leisure venues)
-Hotels must fulfill two functions : function effectively as a workplace, and provide a range of relaxation opportunities.
-"Leisure is becoming synonymous with entertainment, and entertainment value is the key to consumer behavior."
Thinking
about the hotel industry now, I feel that all of these points still
ring true. Hotel design is about creating a unique experience for the
users while meeting the same needs as their homes and workplaces. People
still champion comfort and convenience over anything else when it comes
to hotel experience. Hotels then and now strive to fulfill those
desires.
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